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whatif.now — Strategist in Big Tech

Google

Strategist in Big Tech

Years inside Google shaping go-to-market strategy for global teams — the discipline behind every campaign I run today.

whatif.now — Building in Tech

Founder

Building in Tech

Founder-led product work: turning audience insight into tools, launches, and partnerships that actually convert.

whatif.now — Brand & Creator Strategy

Advisory

Brand & Creator Strategy

Advising brands on creator programs — from concept and casting to measurement and long-term retention.

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