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Industry Recognition & Press

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Beyond the camera

Professional Life

tabetsofia โ€” Strategist in Big Tech

Google

Strategist in Big Tech

Years inside Google shaping go-to-market strategy for global teams โ€” the discipline behind every campaign I run today.

tabetsofia โ€” Building in Tech

Founder

Building in Tech

Founder-led product work: turning audience insight into tools, launches, and partnerships that actually convert.

tabetsofia โ€” Brand & Creator Strategy

Advisory

Brand & Creator Strategy

Advising brands on creator programs โ€” from concept and casting to measurement and long-term retention.

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Editorial

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