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Industry Recognition & Press

BLACK Non Binary New York Times Best Selling Author @purse.first.studios

Executive Portfolio

Bob/.Caldwell.Tidicue.

BLACK Non Binary New York Times Best Selling Author @purse.first.studios

Recognized · Respected · Trusted

A Track Record of Impact

2.2M
Followers
40.8K
Avg. views
0.2%
Engagement

Case studies

Past brand campaigns

C
Creator

Performance

90K
Views
10K
Likes
80
Comments

90K views

Content

Content

Beyond the camera

Professional Life

Bob/ Caldwell Tidicue — Strategist in Big Tech

Google

Strategist in Big Tech

Years inside Google shaping go-to-market strategy for global teams — the discipline behind every campaign I run today.

Bob/ Caldwell Tidicue — Building in Tech

Founder

Building in Tech

Founder-led product work: turning audience insight into tools, launches, and partnerships that actually convert.

Bob/ Caldwell Tidicue — Brand & Creator Strategy

Advisory

Brand & Creator Strategy

Advising brands on creator programs — from concept and casting to measurement and long-term retention.

Gallery

Editorial

Bob/ Caldwell Tidicue editorial photo 1
Bob/ Caldwell Tidicue editorial photo 2