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Classic · MainEditorial
DIGITAL CREATOR
Industry Recognition & Press
Tiktok @abbybaffoe abby.baffoe@the.team
Executive Portfolio
A.B.B.Y.🖤.
Tiktok @abbybaffoe abby.baffoe@the.team
Recognized · Respected · Trusted
A Track Record of Impact
534.2K
Followers
123.1K
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1.8%
Engagement
Case studies
Past brand campaigns
01 / 03
Content
Content
Beyond the camera
Professional Life
Strategist in Big Tech
Years inside Google shaping go-to-market strategy for global teams — the discipline behind every campaign I run today.
Founder
Building in Tech
Founder-led product work: turning audience insight into tools, launches, and partnerships that actually convert.
Advisory
Brand & Creator Strategy
Advising brands on creator programs — from concept and casting to measurement and long-term retention.
Gallery
Editorial
